Event report

Meet the CEO Olivier Laouchez, Co-Founder, Chairman & CEO of TRACE Group 

We held a breakfast meeting with the CEO of TRACE Group Olivier Laouchez. In his presentation, he shared more information about the activities of TRACE and the various initiatives they have running in the country.

TRACE is the first global media platform that leverages afro-urban entertainment to connect & 
empower the new generation and the creators. 

TRACE is present in 160+ countries and engages with 300 Million users, leveraging the power 
and the creativity of Hip Hop, Urban, African, Brazilian and Caribbean culture. 

With in-house development, production, financing, media, digital, distribution and branding 
capabilities, combined with the subversive spirit of independent creators, TRACE collaborates 
with both emerging and established talents to generate premium afro-urban content and 
leading digital platforms
 for a potential captive audience of 400M super fans in its 7 priority 
markets: Africa, France, UK, USA/Canada, Brazil, Caribbean and Indian Ocean. Photo by Maureen Ooko

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