Event report
Communications and Marketing with Behind the Scenes
How to Maximize Social Media for Business Growth.
Today, we hosted the first Communications and Marketing Business Committee, a vibrant and interactive session focused on maximizing social media for business growth.
Kim Chandarana, Founder and Marketing Consultant at Behind The Scenes, led the discussion, sharing actionable strategies such as:
- Choosing the right platform that aligns with your audience and brand goals.
- Creating content that connects emotionally with your audience by understanding their needs and anticipating their expectations.
- Building consistency through a well-thought-out content calendar and strategic influencer collaborations as well as (UGC).
- Analyzing metrics to refine your approach and amplify your impact.
Kim emphasized the importance of understanding your audience and aligning your messaging accordingly with practical examples from previous campaigns. One standout takeaway was her reminder: “Focus on quality over quantity—master one platform, build an engaged community, and let your authenticity drive results.”
This approach highlights the value of creating meaningful connections.
What made this session even more impactful was the active participation from attendees who shared their experiences, strategies that have worked (or not), and fresh perspectives on social media trends.
This collaborative exchange of ideas created an atmosphere that gave everyone practical takeaways to apply in their businesses.
We are excited about the journey ahead for this committee and cannot wait to continue these conversations in future sessions. Thank you to all who joined us for this engaging kick-off event!
