Webinar : The consumer under pressure : Inflation, Purchasing Power and Pricing in Kenya’s Pre-Election Economy

Join us to discuss how inflation, changing purchasing power, and the pre-election economy are impacting consumer choices in Kenya.

The French Chamber of Commerce in Kenya, in partnership with Ipsos, is pleased to invite you to a webinar on Inflation, Purchasing Power and Pricing in Kenya’s Pre-Election Economy

Wednesday 2nd September, 2026 | 9:00 am - 10:00 am | Online | Zoom

Kenyan consumers and businesses continue to operate in a challenging environment shaped by the rising cost of living, constrained disposable incomes, and growing price sensitivity. At the same time, the approaching election cycle is introducing further uncertainty into household confidence, business planning, and investment decisions.

Join us for this insightful session as we examine how inflation and changing purchasing power are influencing consumer priorities, spending patterns, and brand choices. The webinar will explore the implications for pricing, affordability, value propositions, and demand across different consumer segments to help businesses navigate today's economic trends.

The session will be led by Ṣóyínká Witness, Director, Strategy3 at Ipsos Sub-Saharan Africa. Ṣóyínká leads Ipsos Strategy3 across Sub-Saharan Africa, helping organisations translate market intelligence, consumer understanding, and emerging trends into practical growth strategies. His work spans financial services, telecommunications, consumer markets, healthcare, and the wider development sector, advising businesses on market entry, customer strategy, pricing, value propositions and how economic and societal shifts are reshaping consumer behaviour across Africa.

Ipsos is one of the world's leading market research and insights companies, operating in 90 markets globally with extensive expertise across Africa. By combining science, technology, and human expertise, Ipsos delivers a true understanding of society, markets, and people, helping businesses transform data into actionable truth to act faster, smarter, and bolder.

Registration is mandatory before September 1st, 10:00 a.m.