Strengthen your sales strategy and close more deals in this hands-on workshop exploring the psychology behind how people buy.
The French Chamber of Commerce invites you to an exclusive, hands-on sales workshop :
"Close More Deals by understanding how people buy. The Psychology of Selling"
specifically designed for sales and business development teams looking to strengthen their commercial impact, sharpen their sales skills, and accelerate business conversations.
Delivered by Céline Duros, a global sales leader with over 20 years of experience and a Stanford SEED faculty member, this workshop focuses on practical tools and techniques that you can immediately apply in your day-to-day sales and business development interactions.
Session 1: Thursday, April 17, 8:00 am – 10:30 am – Mastering Your Sales Positioning
Storytelling: Clearly communicate your value and position your company
Vocal & Visual Mastery: Build credibility and confidence with international partners
Session 2: Thursday, April 24, 8:00 am – 10:30 am – Driving Conversations That Convert
Asking the right questions: Uncover opportunities and move conversations forward
Unlocking the cost problem: Turn hidden inefficiencies into measurable financial impact.
Venue: French Chamber of Commerce in Kenya
Participation fee (for both sessions):
KES 20,000 (FCCK Members)
KES 25,000 (Non-members)
Payment Details: MPESA Paybill - Paybill No.771082 - Account Number: Your Company Name
More About Céline Duros
Céline Duros has nearly 20 years of experience driving strategic growth across B2B and B2C markets in Europe, Africa, Asia, and the Americas, with over a decade of deep, hands-on experience across 25+ African markets. She specialises in translating complex go-to-market challenges into clear, actionable strategies that improve conversion and accelerate sales performance, and works closely with investors, accelerators, and incubators to support companies in defining and executing their growth strategies.
Currently leading commercial development across Africa and Asia, she is also part of the Stanford SEED faculty, where she trains leaders on scaling businesses in emerging markets. In her sessions, she delivers the sales skills and knowledge she uses every day to build strong relationships and close deals across multiple countries. She doesn’t just teach sales frameworks; she equips teams with practical tools, real-world insights, and immediately applicable techniques that drive results.
This workshop is designed to be highly interactive and practical, with direct application to your business context. Capacity limited to 18 participants to ensure an interactive, high-quality experience. The workshop runs continuously for 2.5 hours, and full attendance is required.