Market approach
French companies => Business France
Business France is the national agency serving the internationalisation of the French economy.
In East Africa, Business France covers 5 markets: Kenya, Tanzania, Uganda, Rwanda and Ethiopia.
Sector experts from the Business France office in Nairobi inform, advise and support French companies wishing to develop business trends in Kenya, Tanzania, Uganda, Rwanda and Ethiopia. To do this, they offer services adapted to the different stages of export development:
- Marketing studies
- Information on market access conditions
- Identification of prospects and business partners (importers, distributors, customers…)
- Organization of BtoB meeting programs
- Organization of export events (buyers meetings, France pavilion at the fair…)
- Legal and regulatory expertise
- Monitoring of international tenders
- Communication services
- Promotion of International Corporate Volunteering (VIE)